Generational Marketing in the Casino Industry. The sheer number of Millennials (ages 18-36) alone exceeds that of the Baby Boomer generation, and they are entering their prime earning and spending years. While Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment, Millennials will be more likely to spend 30% on gaming and 70% on food Winning Casino Marketing Strategy: Database Marketing. Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people Casino marketing is a fiercely competitive field that has been changing dramatically with the evolution of digital technologies. With over 1,623 casinos nationwide, and 104 in Las Vegas alone, how do you stand out in a market this saturated? Marketing professionals, casino executives and other hospitality specialists need a results-focused online marketing strategy that incorporates digital My Casino Marketing Boot Camp co-founder Nicole Barker is a database and loyalty specialist committed to improving the industry’s marketing skill set to court customers effectively. Her go-to strategy is to create a unique program for the customers that somehow seem to be off the competition’s radar. “Every database, be it large and small, has a gaming budget tipping point. $100 ADT is Our marketing strategy's objective is to communicate the unique set of services that we offer to discerning hotel guests. We attempt to direct the focus of our guests to the issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Our marketing strategy will allow us to communicate our brand values, develop close working relationships A strategy differs from a plan in that a plan is a collection of “whats” and “to dos.” A strategy is the “why” and the signals along the path that tell us we’re on the road to success. A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short if they are executed in a strategic vacuum. But with newer casino marketing initiatives, Affinity is getting buy-in not only from employees, but also from its loyal guest base as well. Below are several highlights of a more modern casino strategy from Lentini’s podcast interview with GGB: 1. Study the Differences Between Casino Properties — and Their Customer Segments “Strategy without tactics is the slowest route in victory” An entrepreneur will typically run a small to medium enterprise. Stereotypically speaking, that type of personality is excited by new opportunities. Having a marketing plan will keep you focused and on track with your goals. It will get your business to where you want to go much quicker, and it will be more cost-effective, as you Traditional Casino Marketing Strategy vs. An Online Casino Marketing Plan. Casino marketing strategies have been around for hundreds of years. Even old-time card playing houses would often use cheap labor to offer fliers or word-of-mouth advertising that drew customers into their establishments to try their hand at card games or roulette. In modern times, casinos have relied on local foot Casino Marketing Strategy What motivates your players? You need the right offers to get to your most valuable players. With a staff of former Casino Marketing Directors, the Red Circle Database Team is an extension of your marketing team, researching, analyzing and reporting on data, working with you on a reinvestment strategy to maximize profits.
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